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Simulation Frequency

How often are phishing simulations sent?

Phishing simulations are sent at a dynamically determined frequency that typically averages around two simulations per month per user. The exact frequency is determined by a combination of the following factors:

  • User behavior data (e.g. group settings, course participation, historical click rate)

  • Evidence-based findings on learning, motivation, readiness for change, and knowledge decay

Why is a higher simulation frequency not recommended?

A higher simulation frequency is not recommended for two reasons:

  • User pressure and reduced effectiveness: Excessively frequent simulations can cause habituation and alert fatigue — users begin to filter out simulations as routine noise, which reduces their effectiveness and correlates negatively with security awareness outcomes.

  • Program dependencies: Course reminders, booster courses, and other training program components depend on the default simulation frequency and may not function correctly if it is changed.

A higher frequency can be applied on request, but the risks above should be carefully considered before doing so.

Read more about Email Sending Logic here.